Three Tips To Ensure Your Business Card Sends The Right Message
Since the 1400s, business cards have been used as a way to establish a connection between a business owner and their potential customers. As a new business owner, it can be difficult to know which business card design will best convey your professional message. However, there are three known pitfalls that you need to be aware of when working on the card design. Keep the following points in mind so that you do not waste valuable money printing a business card that goes straight from a potential customers hand to the trash can.
DIY Is Not The Answer
You might think that making your own business cards using a home computer and clip art is a great way to save money when your business is in its early stages. The problem with this idea is that it makes you look amateur.
While clip art does have its place as a visual aid when you are putting together sales presentations, adding a stock standard clip art to your business card indicates that you are not prepared to invest money for an image or logo that is truly your own. Consider this -- if you are not using a unique image, are you telling your clients that you will not provide them with a unique product or service too?
Minimal Is Best
What are the two most important things you want a customer to know about you? It would be:
- Your name
- You phone number
That's it! That is all you need to give a customer for a sale to be made. Once you have established a working relationship with a client, then you can make sure they have access to your social media pages, website, and email address.
The more information you try to cram onto your business card, the more danger there is that the main message you want to get across will get lost in the clutter. So, when you are designing your business card, make your name and phone number the most prominent things that your client will see. Anything else you add draws the eye away from these two vital pieces of information.
Get The Bang Without Large Bucks
Not everybody can afford to use top of the line printers. But, even if you prepare your business cards online, you can still come across as a professional by making the following printing choices:
- Use a heavy weight paper thickness that makes your business card feel solid and reliable, not a flimsy paper that indicates you are a flighty type of company.
- The right printing font will make a difference in the impression you make. A clean, crisp font, for example, says your company is modern and easy to deal with. By contrast, a font with lots of curls and doodles suggests that you may not be very serious.
- Do not forget that colours can speak volumes about your business ethic. If you want to communicate that your business is honest and dependable, then use blue as either your font colour, or business card background. It is no coincidence that many top businesses use blue in their corporate logo.
Start out your new business on the right foot when it comes to telling your customers who you are and what you are about. Leo Burnett, the founder of a global advertising company, once said "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."
Making your business card memorable is the first step to obtaining your an order from a new client. It is your stepping stone to success, so make it count.