Starting Your Own Business: From Conception to SuccessStarting Your Own Business: From Conception to Success


About Me

Starting Your Own Business: From Conception to Success

Hi, my name is Teilee, and I have had great business ideas for my entire life. Sadly, as a kid, I could not start the businesses I imagined, so I made that a priority as I got older. Over the years of launching several small businesses, I learned how to take an idea from conception to reality. I learned about funding, advertising, marketing, branding and client relationships. I want to use this blog as a creative and professional outlet for all of the information I have collected over the years. If you are a budding entrepreneur or even someone who has already launched a company, you have come to the right spot. Feel free to explore, and I hope you enjoy my blog!

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Five Ideas To Keep In Mind As You Select A Logo For Your Business Sign

Everyday, consumers see and react to iconic logos from a range of companies. As a business owner, there is a lot you can learn from the world's most famous logos, and if you want a successful and engaging logo, you should keep these lessons in mind as you select a logo for your business sign:

Simplicity

An effective logo needs to be simple. It needs to be something that your customers can see and process quickly as they drive past your shop or flip through a magazine. Successful logos feature simple geometric lines and basic concepts. In many cases, if a logo contains a symbol as well as the company name, it is designed so that the two elements can be separated, and even if just the symbol portion of the logo is presented, people immediately know what they are looking at.

Versatility

If you are having a logo designed for the sign that is going to hang over your storefront, you have to keep in mind that your logo won't always be that big. Ideally, you want a logo that is effective, regardless of its size. Your logo should look great whether it is large and on a sign or small and in the corner of a business card, letterhead or website.

A logo's ability to be resized is directly related to its simple design. If a logo has too many details or lines, it is not as easy to replicate in small sizes.

Professional Design

Rather than designing your logo by yourself, have a graphic designer work on it. These professionals know how to balance and design a logo for maximum appeal. For example, professional designers know how to create a sense of symmetry in a logo, something most people are innately attracted to.

When potential customers look at your logo, they won't necessarily articulate how its lines work together or how its shape is balanced, but they will notice those elements on an innate level. Professional logo designers have experience with visually appealing to customers on all levels.

Company Spirit

Your logo or brand should take meaning from your company or product, but eventually, your logo will symbolise your company's spirit even more that what it sells. For example, when you see a fast food logo, you don't necessarily think of hamburgers, fried chicken or whatever is on that company's menu. Instead, whether you are standing in Cairo, New York, Sydney or London, you think of consistency and the fact that you can walk in and get a familiar snack regardless of where you are in the world. Whether your company spirit is traditional, cutting edge, quirky or another adjective, that quality should be reflected in your logo.

Color

As most logos are monochromatic, you need to choose your colour carefully. Colour psychology guides can help you to estimate what feelings others may have as they look at your logo. For example, many logos are green, a color associated with emotional positivity, restoration and harmony. All of those emotions are ones that you would want a customer to feel as they look at your logo.

However, it is also important to note that colours also create different emotions with different people depending on their unique history. For example, green is one of the national colours of Australia, and as such, it is related to loyalty and feelings of national pride. These are also feelings that you would want someone to have when looking at your logo. When choosing a colour for your logo, it's important to consider how that colour has been used throughout Australian history as well as how it works on a psychological level.

Contact a local signwriter for more info about how to make your logo and your sign stand out.